A recent article published by the CBC says that Ontario wine sales have soared more than 60 per cent since the LCBO pulled U.S. alcohol products from its shelves in March, following a directive from the provincial government in response to American trade tariffs. The retailer says the move has sparked a noticeable shift in consumer behaviour.
“Ontarians are increasingly committed to buying local and Canadian products,” the LCBO said in a statement.
VQA wines—made entirely from Ontario-grown grapes—have seen the biggest spike, with reds up 71 per cent, whites 67 per cent, and sparkling wines increasing by 28 per cent. Meanwhile, overall wine sales dropped by 13 per cent between March and early June.
The LCBO was directed to remove U.S.-made spirits, wine, cider, beer, ready-to-drink cocktails, and non-alcoholic drinks as part of Ontario’s response to tariffs. Local producers have since filled the gap.
“This is an opportunity,” said Del Rollo, board member of Wine Growers Ontario. “Canadians have never been more passionate about buying local.”
At Kin Vineyards in Carp, sales have risen about 25 per cent since March. Retail manager Liam Mastersmith said the trade shift is bringing in customers from beyond the Ottawa Valley.
“The Valley has always supported local,” said Mastersmith. “Now we’re seeing people from further away discovering our wines.”
William Hordyk, a customer originally from Niagara wine country, said he’s now paying closer attention to labels. “I’m definitely being more conscious about buying Ontario and Canadian wine,” he said.
Ontario wines are also seeing gains in restaurants. Ottawa restaurateur Stephen Beckta removed all American wines from his menus earlier this year and said Ontario wine sales have climbed roughly 30 per cent since.
While he hopes the trade dispute is resolved, Beckta said guests have embraced the shift. “They’ve been very receptive to trying new Ontario wines.”
Beyond VQA, the LCBO reports other Ontario-made categories, including international-domestic blends, have seen modest increases, while overall Canadian wine sales are up about 18 per cent.