Scapa Industrial’s billboard hiring campaign was a success.
Since May, the hockey tape manufacturer installed two signs in Renfrew, one of them was a massive billboard on O’Brian Road advertising positions starting at $21.07 an hour.
Human resources manager, Ken Siddall says Scapa was always trying to attract labourers, but many times the hiring ads on Indeed and Linkedin got passed over and instead, the signs did the trick.
While Scapa isn’t offering increased salaries, it instead opened up more positions at a tier two level, which offer higher pay.