While Canadian Small Business is being stung by US Tariffs, the made-in-Canada solution of consumers rallying to support domestic entrepreneurship is often-times just lip-service, according to to a new survey by Ignite Digital.
Businesses have striven to replace American product on their shelves- but consumers are not necessarily spending their hard-earned Canadian dollars domestically in appreciation.
600 small business owners were surveyed, with the highest discontent reflected in Newfoundland and Labrador, where 50 percent allege ‘Faketriotism” is impacting their bottom line. In second position is Quebec, at 33 percent- followed by Ontario (three in ten), BC, New Brunswick, Manitoba and Alberta (at just over one in four).
When asked to put a dollar-value on lost profits, Newfoundland and Labrador again led the way, with one-quarter of respondents describing their losses as “too much”.
Ontario consumers are far-and-wide most frequently accused as two-faced, with almost 61 percent of us perceived of the practice.
By Rick Stow
