Renfrew County and the Ottawa Valley will be part of a new movement lending a voice to sustainable local tourism.
The Ontario Highlands Tourism Organization has launched a new marketing campaign, “If Nature Had a Voice,” a series of short-form videos, content features, and themed travel itineraries that imagines what Mother Nature might say to inspire responsible travel and showcase the region’s unique natural assets.
The OHTO’s campaign is structured around five themes— Earth (Land), Air, Water, Fire (Food), and People— and will highlight operators and experiences that support sustainable practices.
OHTO Executive Director Nicole Whiting says the organization is “encouraging people to explore with intention and to see the land, air, water, and food of Ontario’s Highlands as more than just a backdrop, but as a voice worth hearing.”
New content driving awareness to featured destinations, businesses, and conservation-focused activities in the Ottawa Valley and beyond will be released monthly on their website.
(written by Kasey Egan)